Working with Bulleit Bourbon Whiskey, our recipe for a truly delicious, Thanksgiving burger was developed by AI – a world first! We worked with Spoonshot to utilise their #foodbrain AI system which gave the perfect combination of fried chicken and unique, innovative ingredients to give that classic chicken and cheese combo that everyone loves. The winning recipe was:
Bourbon and fermented chilli glazed chicken, cheesy pumpkin fritter, cranberry jam, fried green tomato with buttered corn on the side.
The cherry on top? Each order of the Bulleit Thanksgiving burger came with a specially crafted pre-bottled Manhattan cocktail, made exclusively with Bulleit Bourbon.
So how did we do?
200 Thanksgiving Sandwiches + 50 cocktails SOLD OUT in just 2 days
Over 1.5 MILLION views on socials
Over 3 MILLION global impressions
100% positive consumer feedback
Watch Twisted’s version of the Bulleit burger below, adapted for consumers who wish to make the burger at home.