Heinz approached us wanting to further amplify their “Beanz Liberation” campaign by marketing their new Beanz Burgerz product in a different way than just retail. Enter the “Heinz Beanz Station”. Working with Deliveroo, we worked with Heinz to curate a delicious burger menu featuring the Beanz Burgerz patty, complete with Heinz sides (Heinz Beanz, of course), sauces and drinks.
We utilised two of our current sites to deliver to customers in those areas. We also worked with Heinz to create bespoke packaging for the Beanz Station, using the recognisable Heinz teal colours and logos so you knew exactly what you were getting.
