LKN increased conversion
with an American-themed
bar menu

LKN developed a new onsite food offering, initially tested in one location, designed to drive conversion and increase customer engagement. The menu featured a wide range of well-priced, mix-and-match snacks, encouraging customers to try the food alongside their drinks. To cater to groups and seated diners, we also introduced a larger sit-down menu with mains and sharing platters. Once proven successful, the concept was rolled out across all UK locations.

The challenge was to create a menu that matched the high-energy, American-themed bars, known for their vibrant drink culture. The food offering needed to excite customers who typically focused on drinks during a night out. Our goal was to design a menu that was fun, approachable, and enhanced the overall bar experience, encouraging longer dwell times and increasing conversion rates.

We focused on smaller, shareable plates perfect for a lively, fast-paced environment. The menu included American-inspired classics like Oklahoma Smash burgers, Buffalo chicken wings, loaded fries, and loaded nachos. By keeping the menu items affordable, we made it easy for customers to add food to their drink orders. Larger sharing platters and mains were introduced to cater to diverse customer preferences, whether they wanted quick snacks or a full sit-down meal.

A key success factor was ensuring the food was simple to prepare, allowing for fast service even during busy periods. This operational efficiency helped reduce kitchen stress while maintaining consistent quality across all locations. By optimising kitchen workflows, we were able to serve high volumes without sacrificing the dining experience.

To support the launch, we provided a comprehensive POS package, including social media and digital content, as well as marketing assets with bespoke branding aligned with the venue’s American-themed decor. Onsite promotions and happy hour specials helped generate buzz, driving a 50% increase in food conversions and boosting customer satisfaction.

Following its initial success, the menu was rolled out across all their UK sites, where it continues to deliver strong sales and conversion rates. Seasonal updates, such as BBQ specials and a Christmas menu, keep the offering fresh and engaging, further driving customer engagement and ongoing sales growth.