OUR APPROACH
Leveraged Twisted's brand
to create the food hall's top seller
sales
the food market
The Problem
The food hall lacked a premium burger concept that could drive footfall and generate buzz, especially in a highly competitive environment in a well-established site.
The Solution
LKN identified the need for a premium burger concept in a bustling, eclectic food hall. Recognising this, we introduced Twisted, one of Europe’s most popular digital food brands, with a viral smash burger concept. The challenge was to adapt Twisted’s indulgent, crowd-pleasing menu to align with the food hall’s focus on sustainability, while maintaining the brand’s signature bold, indulgent, and over-the-top appeal.
We developed a simple yet impactful menu featuring the Twisted smash burger, designed for ease of preparation and maximum flavour. The use of locally sourced and sustainable ingredients aligned with the venue’s sustainability ethos, while staying true to Twisted’s brand identity of innovative comfort food. The compact setup of the burger shack was designed to allow for high-volume orders to be delivered efficiently, even during peak times, ensuring operational success.
What set Twisted’s offering apart was its strong digital marketing push. We leveraged Twisted’s extensive digital presence, using social media platforms like Instagram and TikTok to generate buzz around the launch. The brand also partnered with renowned chef Neil Rankin for a special burger collaboration, further enhancing its credibility and appeal. These efforts led to significant footfall and a surge in sales, quickly establishing Twisted as one of the food hall’s top performers.
Within months, Twisted had doubled the sales of the previous vendor, securing its position as one of the highest-grossing brands in the food hall. To maintain customer engagement, we introduced seasonal specials and limited-time offers, ensuring that the menu remained exciting and fresh. The marketing strategy included influencer partnerships through the UK’s top influencer marketing platform, raising awareness and encouraging customer visits.
The success of Twisted in this setting has led to the brand being licensed in other food halls across the country, where it continues to drive high sales and customer engagement. Our ability to balance brand identity with operational efficiency and sustainability was key to the project’s ongoing success.
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