LKN launches virtual brands, maximising operational efficiency
and profitability

LKN helped the dark kitchen set up five different food brands, all using shared ingredients, supply chains and simplified operational processes. This strategy made it easier for the kitchen to run efficiently while reducing costs and increasing profitability. By creating a system where all the brands shared similar ingredients, the kitchen could streamline its operations, which saved time and money.

Each of the five brands was carefully chosen to appeal to different customer groups, ensuring a broad customer base and steady sales throughout the day. We made sure that the brands offered a variety of options for breakfast, lunch, dinner and late-night snacks. This meant the kitchen was busy all day, maximising its potential and bringing in more revenue at all times.

To keep costs low, we ensured that all the brands could operate using the same core ingredients. This not only minimised food waste but also allowed the kitchen to buy ingredients in bulk, which saved money and reduced food costs to just 28%, including packaging. By keeping the menu simple and easy to prepare, the kitchen was able to produce a high volume of orders quickly, even during busy times, without needing additional staff.

One of the key elements of our approach was to make the kitchen operations as smooth as possible. We helped the staff adopt more efficient workflows, so they could handle a large number of orders without feeling overwhelmed. This also helped reduce the need for extra labour, keeping costs low while ensuring fast service.

To drive more customers to the brands, LKN provided ongoing marketing support. We used digital marketing strategies like campaigns and paid ads on delivery platforms, along with viral social media posts for brand activations to drive customer awareness and in turn more delivery orders This steady stream of customers helped the kitchen maintain strong sales and boosted its reputation, with customer ratings averaging 4.6 stars across delivery platforms.

In summary, LKN’s solution was focused on making operations as efficient and cost-effective as possible. By setting up multiple brands that shared ingredients, using simplified processes and providing strong marketing support, we helped the site achieve high sales and strong profitability. The kitchen was able to run smoothly, with minimal staff, while serving a high volume of customers across all dayparts, making it a successful and sustainable business model.