LKN introduced new brands to drive sleeper diner engagement and delivery sales for one of the world's largest hotel operators.

LKN partnered with the hotel operator to analyse sales data and co-develop a new menu featuring brands like Twisted, Hot Chick, and WTF!. Our focus was on creating simple, efficient operations by cross-utilising SKUs to optimize food costs, labor efficiency, and product consistency. Collaborating with the food and beverage supply team, we aligned sourcing with their supply chain wherever possible. We designed new menus and led comprehensive staff training to ensure seamless execution. Once operations stabilised, we began rolling out delivery across the estate, overseeing tech integration, staff training, and promotions management.

The hotel operator faced challenges with underperforming food offerings and inefficient kitchen operations, which impacted both guest satisfaction and revenue. We were tasked with enhancing sleeper diner engagement and creating new delivery revenue streams, all while streamlining the food production process.

To meet these goals, we collaborated with the food and beverage team to review sales data and identify areas for improvement. Together, we co-developed a range of new menu concepts, introducing popular brands like Twisted, Hot Chick, and WTF! These brands were selected to appeal to both on-site guests and delivery customers, offering a mix of comfort food and bold flavours designed to attract a wide audience.

Key to the solution was ensuring kitchen operations were simplified and efficient. We focused on cross-utilising SKUs across multiple menu items, reducing food costs and streamlining workflows. This also guaranteed consistency across various locations, enabling kitchens to produce the same high-quality dishes using shared ingredients. By aligning the new menu concepts with the hotel’s existing supply chain, we minimised operational disruptions while improving overall efficiency. Once the new menus were finalised, we provided comprehensive staff training to ensure smooth implementation and consistent food quality.

We also led the rollout of a new delivery strategy, integrating digital ordering platforms and optimising kitchen processes for both dine-in and delivery services. This approach not only improved on-site dining experiences but also generated significant delivery sales, adding an additional revenue stream. The combination of streamlined operations, staff training, and engaging menu concepts resulted in higher customer satisfaction, increased sleeper diner engagement, and improved profitability.

Following the success of the initial rollout, the new food concepts were expanded across 20 branded hotels, continuing to drive strong sales and positive customer feedback.