Developed Doritos Loaded dishes for Winter Wonderland.

We launched Doritos Loaded, a chalet-style pop-up at Winter Wonderland, featuring dishes such as Doritos nachos and dessert nachos. The menu was designed to incorporate Doritos into indulgent winter treats, repositioning the brand as a culinary ingredient. This activation, driven by a social media and influencer marketing campaign, attracted food enthusiasts and winter festival-goers, helping Doritos shift its perception from a snack to a versatile food component, resulting in high footfall and positive customer feedback.