OUR APPROACH
Developed a recipe pairing
Wotsits with mac n cheese.
The Problem
PepsiCo sought to drive product awareness for its new Wotsits flavours. The challenge was to create a viral food campaign that introduced the flavours in a unique and memorable way, whilst aligning with the fun and creative identity of the Wotsits brand.
The Solution
We developed the Wotsits Mac n Cheese dish, combining Wotsits with mac and cheese to create an indulgent recipe. Twisted’s video content drove 4.7 million impressions, and the dish sold out in 2 days. The campaign utilized social media marketing to engage Wotsits fans, creating a buzz that positioned the new flavours as must-try items. This campaign connected the product launch with a fun and interactive food experience, boosting brand visibility and driving significant engagement.
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