Mean Girls x Uber Eats - LEAN KITCHEN NETWORK

OUR APPROACH

Created pink-themed
content and press kits.

757M global impressions

1-day all-pink menu campaign

Media coverage in UK, USA and Australia

Pink glitter burger, pink vegan hot do & "fetch" cheesy fries

The Problem

How to increase brand visibility?

Uber Eats wanted to increase brand visibility and associate itself with movie night food deliveries, leveraging the 15th anniversary of the cult movie Mean Girls. The challenge was to create a viral campaign that resonated with fans of the movie, while driving customer engagement and generating widespread attention globally.

The Solution

We launched an all-pink menu on Uber Eats for one day, timed with the iconic “On Wednesdays we wear pink” line from Mean Girls. Twisted London created a playful menu featuring items like a pink glitter burger, vegan pink hot dog, and “fetch” cheesy fries. This branded activation leveraged social media marketing and influencer partnerships, successfully driving global reach and linking Uber Eats with movie night food deliveries across the UK, USA, and Australia. The campaign generated 757 million impressions, boosting brand engagement and cementing Uber Eats as part of the Mean Girls celebration.