OUR APPROACH
Allowed Londoners to send
apology pies for free.
The Problem
Uber Eats wanted to engage its audience as a sponsor of ITV’s Love Island while increasing food delivery orders. The challenge was to create a unique, branded food campaign
The Solution
We launched the Love Island Pied Off Shop, allowing customers to send free “apology pies” via Uber Eats. This activation tied directly into the show’s narrative, using pies with fun names like “Steak ‘Sort’ Pie” and “Swede-heart Pie.” Through a social media campaign and targeted influencer marketing, the campaign drove high engagement and increased food delivery sales, with all pies selling out within 5 hours. The campaign generated extensive press coverage and boosted Uber Eats’ connection with Love Island fans.
You May also be interested in
-
Mean Girls x Uber Eats
Launched a Pink menu on Uber Eats to celebrate Mean Girls anniversary.
View CASE STUDY -
Bulleit Thanksgiving Sandwich
Created a Thanksgiving-themed sandwich using AI to drive awareness for Bulleit Frontier Whiskey.
View CASE STUDY -
-
-
-
WE PUT PARTNERS FIRST
We’ve Served
Over 5 Million
HAPPY Customers
Proud of Our
95% Partner
Satisfaction Score
We’re the UK’s
#1 Partner for
Consumer brands
We’ve grown
300+ Locations
Across the UK
- Join the future food Revolution
- SIGN UP TODAY
