Doritos Loaded x Winter Wonderland - LEAN KITCHEN NETWORK

OUR APPROACH

Developed a menu with indulgent
Doritos Loaded dishes.

Doritos chalet at Winter Wonderland

Sold Doritos-based dishes, including dessert nachos

Repositioned Doritos as a meal ingredient

Elevated indulgent winter treats

The Problem

Doritos wanted to reimagine itself as more than just a snack by showcasing how its product could be used in culinary experiences. The challenge was to create a campaign that would boost brand engagement and encourage consumers to try Doritos as an ingredient in new ways.

The Solution

We launched Doritos Loaded, a chalet-style pop-up at Winter Wonderland, featuring dishes such as Doritos nachos and dessert nachos. The menu was designed to incorporate Doritos into indulgent winter treats, repositioning the brand as a culinary ingredient. This activation, driven by a social media and influencer marketing campaign, attracted food enthusiasts and winter festival-goers, helping Doritos shift its perception from a snack to a versatile food component, resulting in high footfall and positive customer feedback.