OUR APPROACH
Paired Pepsi Max with
Twisted London orders.
The Problem
Pepsi Max wanted to position itself as the go-to drink for meal pairings. The challenge was to integrate Pepsi Max into food delivery services, creating a seamless way for consumers to enjoy Pepsi with their meals, while increasing brand awareness and sales.
The Solution
We launched a Pepsi Max sampling campaign by pairing Pepsi Max with Twisted London food orders. Over 2,000 samples were delivered in just three weeks, alongside branded flyers and links to Pepsi-inspired recipes. This product sampling activation ensured that Pepsi Max was front of mind for consumers when enjoying a meal. By leveraging branded partnerships and meal pairings, Pepsi Max successfully increased brand visibility and encouraged customers to incorporate it into their dining experiences.

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