OUR APPROACH
Created vegan recipes for Hellman’s,
Knorr, and Vegetarian Butcher.
The Problem
Unilever needed to raise awareness of its vegan product range during Veganuary. The challenge was to create a campaign that promoted plant-based alternatives in a fun and engaging way while driving consumer interest.
The Solution
We developed vegan recipes featuring Unilever brands—Hellman’s, Knorr, and Vegetarian Butcher—showcased through Twisted London. The campaign, dubbed #CheatOnMeat, drove 1 million UK views and 3 million impressions, raising awareness of Unilever’s vegan offerings and boosting engagement during Veganuary. This campaign was designed to connect with the growing audience interested in plant-based diets, helping Unilever capture consumer attention and increase brand awareness in the vegan market.
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