OUR APPROACH
Developed a Baileys
Salted Caramel Brownie.
The Problem
Baileys wanted to promote its Salted Caramel variant through a creative food pairing campaign. The challenge was to increase brand awareness while positioning Baileys as a perfect pairing for indulgent desserts.
The Solution
We developed a decadent Baileys Salted Caramel brownie available exclusively on Twisted London for two weeks. The activation, promoted through Instagram Stories, drove 700,000 views, successfully positioning Baileys as the ideal indulgence for dessert lovers. This campaign boosted social media engagement and helped the brand connect with consumers looking for rich and indulgent food pairings, reinforcing Baileys’ presence in the dessert space.
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