OUR APPROACH
Used AI to analyze recipes
and create a unique sandwich.
The Problem
Bulleit Bourbon wanted to leverage AI technology to create an innovative marketing campaign around Thanksgiving. The challenge was to introduce a novel product while aligning with Bulleit’s brand ethos of boldness and creativity, driving brand engagement and product sales.
The Solution
We created the Bulleit AI Thanksgiving Sandwich, a unique dish generated with AI technology. This innovation was complemented by a campaign that drove 1.5 million views on social media and sold out 200 sandwiches in just two days. The activation leveraged AI-driven innovation to drive excitement and align Bulleit with cutting-edge technology while boosting customer engagement and positioning Bulleit as a leader in creative food pairings. Positive feedback confirmed the success of this creative product launch, solidifying the brand’s reputation for innovation.
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