OUR APPROACH
Created a Guinness-themed menu
available on match days.
The Problem
Guinness wanted to enhance its presence as the official beer of the 6 Nations rugby tournament by creating a memorable food and drink pairing experience. The challenge was to offer a menu that resonated with rugby fans while increasing sales and brand engagement during match days.
The Solution
LKN introduced a Guinness-themed menu available exclusively on match days through Twisted London, pairing Guinness with popular items like Guinness-battered onion rings, burgers, and pizzas. The menu was designed to elevate the match-day food experience for rugby fans, driving engagement and sales. By utilising strategic social media marketing, the campaign boosted the connection between Guinness and rugby fans, leading to a successful activation spread over five weekends, driving a noticeable increase in sales and fan satisfaction.
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