OUR APPROACH
Allowed Londoners to send
apology pies for free.
The Problem
Uber Eats wanted to engage its audience as a sponsor of ITV’s Love Island while increasing food delivery orders. The challenge was to create a unique, branded food campaign
The Solution
We launched the Love Island Pied Off Shop, allowing customers to send free “apology pies” via Uber Eats. This activation tied directly into the show’s narrative, using pies with fun names like “Steak ‘Sort’ Pie” and “Swede-heart Pie.” Through a social media campaign and targeted influencer marketing, the campaign drove high engagement and increased food delivery sales, with all pies selling out within 5 hours. The campaign generated extensive press coverage and boosted Uber Eats’ connection with Love Island fans.
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