OUR APPROACH
Created pizza-themed mac
& cheeses inspired by Sliced.
The Problem
TV channel Dave needed to promote its pizza-themed show Sliced by creating an interactive food marketing campaign. The challenge was to connect the show’s theme to food deliveries and drive customer engagement.
The Solution
We developed a Sliced-themed mac n cheese menu, available for delivery on Twisted London for 10 days, to promote Dave’s show Sliced. The campaign included targeted social media marketing and digital promotions, linking the show’s pizza theme with Twisted’s inventive menu. This campaign boosted brand visibility for both the TV show and the food delivery service, driving a noticeable increase in orders and creating a strong connection between food and TV entertainment.
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