OUR APPROACH
Launched Dubai-themed
menu and a pop-up in Dubai.
The Problem
The Dubai Tourism Board wanted to boost tourism from the UK. The challenge was to create a cross-border campaign that promoted Dubai’s attractions while generating strong social media engagement and brand visibility.
The Solution
We partnered with the Dubai Tourism Board to create a Golden Ticket competition offering a trip to Dubai, complemented by a Dubai-themed menu on Twisted London. A Twisted pop-up in Dubai was launched to generate engaging content showcasing Dubai’s offerings. The campaign, driven by a social media push, generated 5 million video views and high engagement from UK audiences, raising awareness of Dubai as a destination. This cross-border activation successfully increased tourism visibility and brand engagement.
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